Industries / Entertainment, Recreation and Wellness

Fill the seats, the rinks
and the calendar.

Marketing for venues, events, sports programs and recreation businesses. We build buzz before the doors open and turn first-time guests into regulars, season after season.

Related work

Some of our clients in this industry

Argo Parts CanadaEnd-To-End Marketing & Media | Social Media Content | Video Production | Channel Management | Paid Media CampaignsAutomotive, Retail & Consumer Goods, Entertainment, Recreation and WellnessArgo Parts Canadaargopartscanada.com
&asanas The CollectiveVideo ProductionEntertainment, Recreation and Wellness&asanas The Collectiveandasanas.com
Axis HockeyVideo Production | Social Media Content | Brand Strategy & Identity DevelopmentEducation, Entertainment, Recreation and WellnessAxis Hockeyaxishockey.com
KTM Parts CanadaEnd-To-End Marketing & Media | Social Media Content | Video Production | Channel Management | Paid Media CampaignsAutomotive, Retail & Consumer Goods, Entertainment, Recreation and WellnessKTM Parts Canadaktmparts.ca
Lexus of London Golf ClassicVideo ProductionNot for Profit, Entertainment, Recreation and WellnessLexus of London Golf Classiclexusoflondongolfclassic.com
St Clair Boat SalesVideo ProductionRetail & Consumer Goods, Entertainment, Recreation and WellnessSt Clair Boat Salesstclairboatsales.com
Taylored Pickleball AcademyVideo ProductionEntertainment, Recreation and Wellness, EducationTaylored Pickleball Academytayloredpickleballacademy.com
Western Fair DistrictVideo Production | Social Media Content | Drone Footage & Aerial Photography/VideographyRetail & Consumer Goods, Food & Hospitality, Not for Profit, Agriculture, Entertainment, Recreation and WellnessWestern Fair Districtwesternfairdistrict.com
What matters most

Three numbers that matter in the entertainment, recreation & wellness industry

Tickets and registrations sold
We track the tickets, passes and sign-ups that come from your marketing, so you know what’s filling the house.
Cost per ticket sold
Tracked from first ad to checkout, so you know what it costs to fill a seat, not just what it costs to get a click.
Repeat attendance
A first-timer is nice. A season-ticket holder is better. We build the reasons fans, members and families come back.
How we help

From challenge to solution

Challenge

Every event in town is fighting for the same Saturday night.

Solution

Hype videos, highlight reels and social campaigns that make your event the one people clear their weekend for.

Challenge

Ticket sales come in at the last minute.

Solution

Early-bird drops, presale access and countdown campaigns that pull sales forward, so you’re not holding your breath until the gates open.

Challenge

Great moments happen and nobody captures them.

Solution

Event-day photo, video and drone coverage, from crowd shots to sizzle reels, that you can use all year to sell next season.

Our process

Discovery, strategy, launch.

01

Discovery

We dig into your events, venue capacity, audiences, ticket tiers and sales goals, including which dates always sell and which ones need a push.

02

Strategy

We build a campaign timeline from announcement to on sale to event day, with sponsor, partner and group-sales pushes built in.

03

Launch & Optimize

We go live, track ticket sales daily and push budget behind what’s working, so you can see pacing against your sell-through goal as it happens.

FAQ

Questions about marketing for Entertainment, Recreation and Wellness

Yes. We provide photo, video and drone coverage with quick turnaround for social, so highlights are posted while the crowd is still talking about them. We work around your run of show and stay out of the way of the action.

Yes. We set up tracking with your ticketing platform, so we can see which ads, emails and promo codes actually sell tickets, not just which ones get clicks.

Yes. We run registration campaigns for leagues, camps, clinics and training programs, timed to early-bird deadlines, tryouts and the start of each season, so your rosters and waitlists fill up.

Yes. We plan and produce radio, billboard and out-of-home campaigns that line up with your digital ads, so fans see the same message on the highway and on their phones.

Ready to
work with us?

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